Rosie Bear — established 2026

Gentle calming chews · Made in Australia

Rosie, watching for you to leave.

For dogs who feel the door close.

Gentle calming chews, inspired by one rescue dog's journey from fear to finally feeling safe.

Join the waitlist

Our story

It started with a rescue named Rosie.

Before she was 15 months old, Rosie had already lived in six homes. She came to us from a shelter. Matted, sore, covered in skin infections, and shut down. She'd been left in a front yard like an ornament. No walks. No warmth. No one to belong to.

And when no one wanted her anymore, she was dumped.

The day I brought her home, I made her a promise: from here on, your life is going to be wonderful.

Rosie holds onto that promise tight. She sticks to me like glue, as if she's making up for all the love she went without.

The moment it's made for

You reach for your keys, and the whole room changes. The pacing. The eyes at the door. The sound they make when they think you're not coming back.

When I leave the house, the old fear finds her again. She howls at the door, sure she's been left behind for good. It isn't bad behaviour. It's a dog only just learning that love can stay.

She doesn't know if you're ever coming back.

Why it exists

So we made something for her.

I went looking for something to help Rosie feel calmer in those moments, and I couldn't find it. Everything was either medication, or a tub of preservatives and fillers dressed up as "calming."

I didn't want to sedate her. I just wanted something gentle and honest. Real, healthy, minimal ingredients that could take the edge off and help her feel safe.

When I couldn't find it, I made it. For Rosie first, and now for every dog like her.

01

Give one, before you go

Offer one chew about 30–60 minutes before you leave, a walk, or anything that unsettles them.

02

It helps them settle

Gentle, real ingredients help take the edge off, so the quiet feels a little safer, not so sharp.

03

You both leave calmer

Less pacing at the door. A softer goodbye for them, and for you.

Formula

Honest to the last ingredient.

Made with

Single-source protein

One clean, traceable protein. Nothing hidden.

Gentle calming botanicals

Simple plants used thoughtfully, not aggressively.

Whole-food base

Things you'd recognise on a kitchen bench.

Made in Australia

Small batch, locally sourced where possible.

Never

  • Medication or sedatives
  • Artificial preservatives
  • Fillers or bulking agents
  • Artificial colours or flavours

One ingredient we'll explain

Coconut-derived glycerine keeps the chew soft. It's the only processed thing in here, and there's no natural alternative that works. We'd rather tell you than hide it behind a nicer word.

Rosie, at home

This is what safe looks like.

Sleeping soundly, at last

Bright-eyed and calm

Every day a good day now

Safe enough to be held

Questions, honestly answered

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Early access

Be first to help your dog feel safe.

Join the waitlist to be among the first: real, gentle calm, made with love and not much else.

You're on the list.

Thank you for joining us. We'll be in touch the moment it's ready. Until then, give your dog a little scratch from us.

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